Information obtained from the United Nations Conference on Trade and Development (UNCTAD) provides that the demand for creative goods doubled from the year 2009 to the year 2017. The younger generation has embraced the creative and cultural economy which is proving to be a major contributor to the Gross Domestic Product (GDP).
The growth of the cretive industry goes hand in hand with the increasing to need to protect the creatives through the various Intellectual Property (IP) Regimes. The CopyrightAct divides the creative industry to various categories:- literary arts, audio-visual works, broadcasts, photography, performing arts and cultural heritage and design. The Constittion of Kenya, 2010 also provides for the protection of the creative industry through IP.
In a bid to help with the protection of the creative and cultural industries, the PLASS Team is comprised of professionals that provide legal advice and representation for individuals within the creative community. The team helps creatives explore and harness their full economic potential. We do this through offering services including but not limited to registration of patents, copyright and trademarks, IP Valuation, drafting of licenses and assignments of IP, artist & music recording agreements, personality rights and endorsements, negotiating publishing agreements.
The creative industry is a crucial sector of the economy. Protection of the creative industry therefore equals protection of the Kenyan economy as a whole.